" ... people need to buy daydreams like they need to buy ice cream or aspirin or gin ... " - John Dos Passos

“A novel is a commodity that fulfills a certain need; people need to buy daydreams like they need to buy ice cream or aspirin or gin. They even need to buy a pinch of intellectual catnip now and then to liven up their thoughts...” 
― John Dos Passos, Novels 1920-1925